Profile

A passionate, hybrid-skilled creative director that bridges the distance between business strategy and creative execution.


Expertise
Creative Direction / Print & Web Production / Copywriting
Strategic Planning / App Development


Experience

Sr Manager / Creative & Publications
The Atlanta Hawks & Philips Arena
Atlanta, GA / 2010 - Present
Lead in the creative direction & production of:
  • Game programs
  • Game Operations content
  • Sponsorship activation
  • Event marketing
  • Hawks.com features
  • Advertising
  • Brand Identity
  • Philips Arena environmental graphics
 
Creative Director
Whitespace Design
Atlanta, GA / 1998 - 2010
  • Lead in the development of brand creative and strategy across platforms that include:

Advertising
Brand Standard Manuals
Brochures
Business Cards
Business Forms
Direct Mail
DVDs
Email Marketing
Letterhead

Logos
Mobile Apps
Newsletters
Packaging
Posters
PowerPoint Templates
Proposals
Products
Public Relations

Sales Collateral
Signage
Trade Show Environments
Web Banner Ads
Websites
Uniforms
Vehicles

  • Developed and produced the rebranding strategies and brand components of client companies ranging from $5m to $280m in revenue

  • Colaborated with client on marketing strategy and produced the brand touchpoints of campaigns that resulted in a $3m to $6m increase in rental revenue over 3 years

  • Designed and delivered a 350,000 piece-per-year direct mail campaign that grew client's merchandise sales from $10m to $33m over 4 years

  • Designed and co-developed "Chester's Spelling Farm" iPhone App
 
Senior Graphic Designer
Trousdell Design
Atlanta, GA / 1992 - 1996

Graphic Designer
J. Walter Thompson / JWT Specialized
Atlanta, GA / 1997 - 1998
 
Brand Experience

Albany Door Systems
Atlanta Hawks
Atlanta Thrashers
Ames Taping Tools
The Atlanta Braves
Atlantic Records
Auntie Anne's Pretzels
The Bahamas Film Commission

Casey Gilson P.C.
ChoicePoint
CNN
Emory University
Fisher-Price
The Georgia Tourism Board
Georgia Power
Holiday Inn Worldwide

Hootie & The Blowfish
Edwin McCain
Amy D. Morris Interiors
TBS
TNT
Universal Studios
WalMart


Education
BA - Journalism
University of South Carolina / Columbia, SC

 

Skills

Photoshop, Illustrator, Dreamweaver, InDesign, Fireworks, Flash, XCode, Sublime Text, Basecamp, Final Cut Pro, DVD Studio Pro and MS Office

 

Deep domain knowledge of the brand development process, graphic design and typography

 

Strong understanding of Actionscript, JavaScript, CSS, HTML, PHP, SEO, social media, information architecture, usability and technology